Disney and ITV have struck a content-sharing partnership that will see the two companies promote their film and TV show library on each other's streaming services.

Disney and the British free-to-air broadcaster ITV have launched a new partnership that will allow them to show each other’s shows in an effort to reach new audiences. ITV viewers will be able to watch shows including Only Murders in the Building,

From Jul. 16, a curated and regularly refreshed selection of hit shows and movies from Disney+ and ITVX will be available to viewers on both platforms.