Under the video commerce segment, the platform is seeing user engagement mostly in commodity and functionality videos.

Flipkart India Pvt., the e-commerce giant owned by Walmart Inc., is using social videos and livestreams to convert young consumers spending a lot of time on their smartphones into loyal customers.

From short-form videos, Creator Cities, to AI-driven shopping, Flipkart is transforming its platform to meet the ...

The global online live sports streaming market is projected to reach $133.98 billion by 2031, growing at a 25% CAGR. Meanwhile, US digital live sports viewership has well surpassed linear TV .