Troubled athletes are unlikely to slow Nike's spending on "demand creation." — -- Nike Inc., despite severing relationships with two disgraced NFL athletes this month, is spending more on ...

The Richest Athlete Endorsements Ever. Nick Dimengo Mar 13, 2014. ... And Durant flushed home some more points back in 2007 for scoring a deal with Nike that pays him $8.5 million a year.

NFL Nike NFL athletes give stunning Colin Kaepernick endorsement in new ad: 'He got another good six years left' Kaepernick last appeared during the 2016 season ...

Nike leads the way in investing big money into the New Orleans Pelicans this season. Nick DePaula of ESPN reports that Nike has signed Jrue Holiday to the company’s endorsement roster. While ...

Bo Knows Endorsements . Bo Jackson, a star in both the NFL and MLB, ... Deion Sanders was Nike’s second signature athlete after Bo Jackson, but Nike didn’t make him cross trainers.

Sure, the best professional athletes pull in salaries to match. But to find the real money in sports, you need to look someplace else: endorsements. Matt Brennan: It sounds like I’m about to ...

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

Endorsements with star athletes like Steph Curry have allowed Under Armour to pass Adidas in the US in its pursuit of Nike. ... Nike considered whether it was worth outbidding Under Armour, ...

Brooklyn Nets star guard Kyrie Irving is not involved in an endorsement partnership with Nike Inc. NKE anymore. “Kyrie Irving is no longer a Nike athlete,” the company said in a statement.

Nike executives fielded concerns about risks in athletic endorsements at their annual shareholder meeting in the wake of several high-profile suspensions of sponsored athletes for violent behavior.