NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Here's a full look at the breakdown: Sanders signed several NIL deals while he was with both Jackson State and Colorado. Some of the biggest names he inked deals with included Nike, Gatorade ...

Watkins signed a multi-year contract extension with Nike in October 2024, making it one of the most lucrative shoe endorsement deals ... the advantages women athletes have over men in the NIL ...

Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.

Nick DePaula, a reporter covering the NBA, WNBA and NIL as well as the intertwined world of the footwear industry, broke the news about Bailey's Nike deal. News of Bailey and Harper's deal comes ...