Amazon’s Prime Video, NASCAR’s first fully direct-to-consumer media partner, is beginning its new NASCAR Cup Series broadcast rights deal with a splash. For the

Reacher has been an unqualified success for Prime Video, and the streamer is going to keep that gravy train rolling for as long as possible. With its third season, Reacher will follow its titular character as he goes into the heart of a vast criminal enterprise in order to rescue an undercover DEA agent whose time might be running short.

Ahead of its NASCAR broadcast debut at the Coke 600, Prime Video joins Hendrick as a primary sponsor for 2020 Cup champ Chase Elliott.

The project is expected to be released in the second half of this year.

NASCAR Cup Series winner Chase Elliott will team up with Amazon Prime for the 2025 season with an exciting new blue and white car.

Not long after becoming the newest streaming partner of NASCAR's Cup Series, Amazon Prime Video has reportedly come to terms on a new, multi-year sponsorship deal with one of the sport's brightest stars.

Amazon has signed with Hendrick Motorsports in a new multi-year agreement Amazon has stepped into the world of NASCAR. In 2025, the Amazon Prime streaming service will host five NASCAR Cup Series races exclusively.