Nike's strategic investment in women's sports shows promise as A'ja Wilson's A'One sneaker sells out almost instantly.

Nike’s comeback strategy is banking on bold moves in women’s sports—and A’ja Wilson’s sold-out signature sneaker shows the ...

Nike ( NKE -1.15%) is the largest athletic apparel company in the world, by far. But it's been experiencing severe setbacks ...

Right now, you can still snag its Free Metcon workout shoes, Air Max 2017 kicks, and the classic Free Runs, all at solid ...

Her directorial vision brings A’ja Wilson’s legacy and Benedict College roots to the forefront of sports storytelling.

Nike just dropped the Air Jordan 1 Retro "UNC Reimagined" shoes on Saturday and they're already selling fast. These high-tops ...

Nike face macro headwinds, but adidas leads in returns with lower tariff risk, while Nike offers better value. Learn why ...

President Trump sees tariffs as a way to boost U.S. manufacturing, but Nike’s struggle to move production from Asia is a ...

Nike’s highly rated Metcon 9 workout shoes are 24% off right now. If you’re looking for a shoe that’s good for lifting, cross ...

If you’re a trail runner looking to upgrade last year’s pair, the Pegasus might be a good choice. It’s designed with a ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

For years, Nike has been seen as untouchable, the kind of brand that doesn’t just drive trends, but defines them. Its swoosh ...