The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s ...

Additionally, the AI advertising strategy may contradict efforts to accelerate adoption rates among the target audience, an essential part of community-building tactics. For instance, Google is ...

In an era where AI decides which brands get surfaced, summarized or cited, the question isn't "How can I rank higher?" It is ...

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

AI in the enterprise is no longer a futuristic concept; it’s a critical part of how companies operate, compete and grow. Over the past few years, what was once met with hype or hesitation has become ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

Two major artificial intelligence (AI) companies are reportedly launching web browsers to rival Google Search’s dominance.

The name for OpenAI's browser has not been publicly revealed. The browser, however, is built on the open-source code Chromium, and is intended to challenge Google's dominance in the market. It is ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...

Perplexity’s growth after a year of existence illustrates that AI won’t necessarily destroy web traffic, nor will it make people rethink Google search marketing.

Perplexity chief product officer Dmitry Shevelenko told VentureBeat in an interview that the company wanted to lay the groundwork for revenue sharing now even if advertising on the platform will ...