Looking for more 4Ks, Blu-rays, and DVDs? Add to your physical media collection with Amazon Prime Day's 3-for-2 promotion.

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The retailer is doubling the length of this year’s promotion, aiming to lure in more shoppers and nab new Prime members.

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Amazon Prime Day started as a single day in July 2015 and has since grown into an annual multi-day shopping event for Prime members. This year is the first time the promotion will last for four days.

Those same adjustments are happening during Prime Day. Lighting Deals are another big feature of Prime Day. These promotions offer a limited number of discounts on an item for a short period.

You can already find early Amazon Prime Day deals on TVs, tech gear, small kitchen appliances, home goods, and more.

Amazon Prime Day is four days this year, longer than previous sales. But that doesn't mean you can wait until last minute. Here's when the sale ends.