A full recovery isn’t coming for San Francisco until 2025, he said. Occupancy levels for the year will be around 70 percent, down from around 80 percent in 2019. U.S. tourism official forecasts ...

San Francisco's hotel sector benefits from the city's growing AI industry, with high occupancy rates reported. Tourism recovery is slow due to pandemic impacts, a sluggish convention business, and ...

San Francisco's RevPar is showing significant recovery from its 2020-2021 lows, with projections reaching $151.04 per night in 2025 and rising to $160 in 2026, though still below the city’s 2019 ...

A pedestrian walks past the entrance to the Hilton San Francisco at 333 O’Farrell St. in San Francisco in 2023. Since that time, optimism for the city’s tourism sector has soared.

It's no secret that San Francisco has lagged behind other major U.S. cities in terms of its tourism comeback, but the scope of that lag remains startling.. Data from hotel analytics firm STR ...

The San Francisco Traveler Association reports leisure travel is expected to continue its steady recovery this year. Overall visitation to the city is forecast to reach 23.9 million in 2023. At ...

MORE: SF launches Downtown First Thursdays to attract visitors, boost businesses Beck took control of the office as tourism rebounded in San Francisco, with more than 23 million visitors last year ...

Tourism, according to SF Travel, was once the largest private industry in San Francisco: 86,111 jobs were supported by tourism in 2019. That number dropped to 20,880 in 2020.

There’s good news and bad news for the San Francisco convention scene. On a positive note, the San Francisco Travel Association is reporting a significant uptick in convention bookings, with 30 events ...

San Francisco’s downtown was once the beating heart of a city renowned for its innovation, diversity, and cultural vibrancy. It was an iconic epicenter for businesses, drawing employees and ...