Rather than shoveling out the estimated $7 million required for Super Bowl ad time, State Farm will commit to helping wildfire victims, according to a report featuring a State Farm spokesperson.

State Farm, long a stalwart of Super Bowl advertising, announced it was pulling an ad from next month's big game.

State Farm Insurance, long a stalwart of Super Bowl advertising, is pulling a commercial from next month's big game following the devastating California wildfires. The move comes one year after ...