This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

One of the vital strategies for reaching out to their audience is direct marketing from businesses. It serves as the means for direct communication with the customers and, at the same time, will ...

Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry ...

The success of direct campaigns depends on your list, offer, and creative. Getting those to work in sync, online and offline, will increase responses - and results. Get the details here.

The One Big Beautiful Bill Act, signed into law on July 4, delivers $66B in new agricultural investments over 10 years, ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

Our recent big-picture research effort focuses on direct marketing (both digital and print). It’s available in the form of a free white paper (more on that below), but for now I want to share ...

Direct Message: Direct marketing testing isn’t a hurdle—it’s your clearest path to long-term gains, customer insight, and competitive edge.

A solid marketing strategy can help to explore your firm's growth and for many advisors, that means a focus on email and social media. Direct mail marketing is often overlooked but it can offer ...

PORT SAINT LUCIE, Fla.—Infusion Direct Marketing, Inc., a public relations firm in the security industry, announced it has recently launched a new website along with an expanded portfolio of marketing ...