T he “Name, Image, and Likeness” (NIL) revolution has reshaped collegiate athletics. Players have more agency than even to earn their market value, make some of the money they generate for sports programs, and ensure their future even in the event of a catastrophic injury, or a failure to be selected in a pro league draft.

President Trump reportedly plans to issue an executive order focused on establishing NIL standards that could prove to be beneficial for many KU teams.