Supply-side platforms (SSPs) are reframing their vision around publisher deal curation, while DSPs are trying to build direct ...

Aperiam has a new approach to VC investing that now also involves a strategic consulting practice and making matches between ...

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One new challenger event trying to draft on the TV upfronts is the Spotter Showcase, backed by Spotter, a company with software and services for online content creators. (Amazon is also an investor.) ...

Advertisers and publishers often act like sworn enemies. Our failure to prioritize collaboration and build positive value has been our collective downfall.

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the ...

What’s in the tea leaves for the FTC's new chair Andrew Ferguson, who took over in January? Kyle Kessler of Womble Bond ...

Now that Teads and Outbrain are one, the vision is to be a "full-funnel platform for the open internet.” But what does that ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during ...

Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s ...