Blending Japanese visual styles with short-form content, the campaign targets Gen Z audiences through a stylised narrative ...

Campaigns with higher ad frequency see up to double the brand impact, underlining the importance of repeat exposure in CTV ad ...

Deal hands control to multiples; open offer launched for 26% at Rs 388 per share, nearly 15% below VIP’s market price, with ...

At the Growth Summit in Kolkata, the minister shares updates on investments, job creation, digital infrastructure and policy ...

The UAE operations will offer a full suite of services including brand strategy, creative execution, PR, social media, ...

Google AI Overview is quietly breaking the link between search and clicks, disrupting the very foundation of digital ...

With over 17 years of experience in public relations and influencer marketing, Setty takes on the marketing and ...

Karnataka High Court rules that criminal proceedings against HUL CEO Rohit Jawa cannot continue as the company itself is not ...

The deal brings brands like Nutella, Kinder, Tic Tac, Frosted Flakes, and Special K under one portfolio as Ferrero expands in ...

AIgnite generates multiple creative variations across native, video and display formats to address performance challenges on ...

With two decades of experience across brand and media roles, Rastogi is set to lead Wrap2Earn’s national operations amid a ...

The sharpest fall was seen at the brand level, with only 14 brands advertising during the 2025 final, a drastic drop from 70 ...