Early brands such as Clif Bar and PowerBar were marketed as workout fuel for athletes, and they were quickly followed by bars from Atkins and ... such as “high in protein” are nothing more ...

Snack Bars Market size is expected to be worth around USD 41.7 Bn by 2032 from USD 29.0 Bn in 2022, growing at a CAGR of 3 ...

Many doctors and researchers feel that most Americans get more than enough protein, but the macronutrient seems to be everywhere these days -- being advertised on candy bars and ice cream.

One box of 5 Atkins Snack Bars A decadent peanut-nougat center covered with a thick layer of caramel, all dipped in a rich chocolaty coating. 7 grams of protein per bar and 7 grams of fiber 2 ...

From pizza to Weetabix, it seems no food is safe from becoming a mere vessel for ’tein. Helen Coffey investigates how it went from gym bro fodder to panacea for the masses, and asks the experts ...

Now, protein's being advertised on pancake mix and candy bars and on ice cream pints ... Like, you go back to the low-fat diets of the '90s or the Atkins low-carb craze of the 2000s.

At around the same time, American cardiologist Dr Robert Atkins was demonising carbs and ... For example, one Grenade Oreo White Protein Bar has 232 calories, more than a Mars bar; one bottle ...