Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

The post BYU basketball freshman AJ Dybantsa’s Fanatics deal helps boost $4.1 million NIL valuation appeared first on ClutchPoints.This season, the BYU basketball program will likely have more eyes on ...

As a result of the House settlement, college athletes will receive revenue sharing payments. Under the new revenue sharing ...

BYU freshman AJ Dybantsa took to Instagram to announce a personal invite for fans to gain access to exclusive, ...

BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

AJ Dybantsa, the No. 1 player in the 2025 class, who committed to play for the BYU Cougars, is expanding his presence in the sports world, suggesting potential developments that extend beyond the ...

Smith added that as of Feb. 23, around 85 companies have made NIL deals with over 700 BYU athletes. While the team-wide deals were some of the first of their kind, they are no longer unique.

Brigham Young University announced Thursday that Built Brands, ... The BYU deal is notable because Cougar players have fewer potential NIL partners than student-athletes at other schools.

As part of the deal, Built is paying the full tuition for the year for the 36 walk-ons on BYU's roster, per the Deseret News.They're also compensating the entire roster of 123 players, though the ...

A sponsor of the BYU Cougars football program will pay the tuition for all 36 walk-ons through a name, image and likeness deal (NIL) that the university's athletic department helped set up.

The CEO put his arm around BYU freshman quarterback Nick Billoups and recounted a story he heard about how the walk-on ... Any NIL deal like BYU’s that gives anyone outside of those 85 the ...