To stay relevant to both search engines and users, brands must create content that is not only valuable to humans, but also machine-readable, AI-trainable and skimmable.

Since Google rolled out AI Overviews in May 2024, the percentage of web searches without a click to a news site has jumped ...

Google has begun rolling out AI-generated summaries in its Discover feed on iOS and Android, raising alarm among publishers over further declines in website traffic. The summaries replace headlines ...

Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by ...

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...

Google’s AI agent, dubbed Big Sleep, has achieved a cybersecurity milestone by detecting and blocking an imminent exploit in the wild—marking the first time an AI has proactively foiled a cyber threat ...

Group of independent publishers alleges the technology is harming their business by diverting web traffic and undermining ...

Logan Kilpatrick has become the public face of Google's AI offensive, and, intentionally or not, a one-man marketing machine.

The feature will appear on iOS and Android in the U.S., with a focus on trending lifestyle topics like sports and ...

In a major blow to the digital publishing ecosystem, Google's latest core update has triggered a steep decline in web traffic for several Indian news publishers, with some reporting a staggering 50% ...

Cloudflare recently announced a new "pay-per-crawl" system aimed at pushing back against AI companies that continue to scrape ...

Cloudflare CEO Matthew Prince is advocating for Google to provide better tools for blocking AI crawlers, noting that Gemini ...