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To stay relevant to both search engines and users, brands must create content that is not only valuable to humans, but also machine-readable, AI-trainable and skimmable.
Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by ...
Since Google rolled out AI Overviews in May 2024, the percentage of web searches without a click to a news site has jumped ...
London, England / Syndication Cloud / July 7, 2025 / DigitalBiz Limited Key Takeaways E-E-A-T (Experience, Expertise, ...
Campaign Middle East on MSN13h
Shifting search strategies in the age of AI
Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...
Google has begun rolling out AI-generated summaries in its Discover feed on iOS and Android, raising alarm among publishers over further declines in website traffic. The summaries replace headlines ...
Google's AI Mode undeniably signals a radical transformation in how we search, discover, and consume information ...
Logan Kilpatrick has become the public face of Google's AI offensive, and, intentionally or not, a one-man marketing machine.
Group of independent publishers alleges the technology is harming their business by diverting web traffic and undermining ...
The way we search for information online is changing rapidly, and Google’s AI Mode is at the heart of this transformation. Announced during Google I/O 2025, this new feature promises to completely ...
Cloudflare CEO Matthew Prince is advocating for Google to provide better tools for blocking AI crawlers, noting that Gemini ...
In a major blow to the digital publishing ecosystem, Google's latest core update has triggered a steep decline in web traffic for several Indian news publishers, with some reporting a staggering 50% ...