This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

One of the vital strategies for reaching out to their audience is direct marketing from businesses. It serves as the means for direct communication with the customers and, at the same time, will ...

Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

The One Big Beautiful Bill Act, signed into law on July 4, delivers $66B in new agricultural investments over 10 years, ...

UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry ...

Monster Lead Group (MLG), a Maryland-based, data-driven, direct mail marketing and lead generation company specializing in ...

Patrice Runner was convicted in 2023 for a 20-year mailing fraud scheme that swindled elderly victims with promises of psychic powers and good fortune.