Jim Murphy, author of Inner Excellence, has been in Philadelphia all weekend as A.J. Brown invited him to the divisional playoff game. More on the story of the book A.J. was reading on the sidelines tomorrow on Eagles Pregame Live. pic.twitter.com/nS0RmsWYke

A.J. Brown has helped the "Inner Excellence" book authored by Jim Murphy rise to popularity over the past week, as the story of the novel he read on the sideline continues to grow.  Murphy was spotted in the Eagles practice facility last week and will be in attendance at Sunday's divisional round playoff game between the Eagles and Rams,

Philadelphia Eagles wide receiver A.J. Brown and Jim Murphy, the author of "Inner Excellence," met after the wide receiver went viral for reading Murphy's book on the sideline of a playoff game. Murphy joined Brown at the Eagles facility on Friday,

Outside of "Inner Excellence," Murphy has two books available for purchase. The first, "Dugout Wisdom: The Ten Principles of Championship Teams" was published in 2015. In this book, Murphy highlights his findings from interviews with 39 of baseball's top managers.

"Inner Excellence" by Jim Murphy has jumped to the best-selling book on Amazon after A.J. Brown read it during the Eagles-Packers game.

Philadelphia Eagles receiver A.J. Brown got in a little reading during the Birds' 22-10 victory over the Green Bay Packers on Sunday during a wild-card-round matchup.