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In the ever-evolving landscape of digital advertising, programmatic media buying has emerged as a cornerstone for brands ...
After many years in mobile advertising, from media buying to demand side platforms (DSPs) and now leading a company focused on mobile OEM advertising, I have seen user acquisition (UA) move from ...
AI automation delivers 55% revenue boost for app marketers, processing 60+ market signals in real-time to transform campaign ...
Learn how to reach new users and drive results with browser ads. VEVE’s guide shows why browsers are the next big opportunity ...
Ritwik is an app marketing specialist with over six years of experience in paid UA and ASO. He is currently an App Marketing ...
App Promotion Summit NYC has announced its 2025 agenda, featuring 30+ speakers across 20+ sessions. Taking place on September ...
A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...
Search Engine Optimization (SEO) has dominated digital marketing strategies for two decades, but a fundamental shift is ...
Discover how celebrity partnerships slash acquisition costs, spark virality, and build lasting brand loyalty for apps.
In the increasingly expensive world of app distribution, where Apple’s 30% tax eats into margins and App Store discovery is ...
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