“She was interested in me. She listened to me, treated me like I was lovable,” Alison Case said in a documentary about Specht, a McCann copywriter who in 1973 created the cosmetic company’s slogan, ...

Spoiler alert: Mr. Peanut is one of the unexpected stars of Netflix’s anticipated sci-fi film The Electric State, and Planters is “super-pleased” about how its mascot is portrayed in the movie, said ...

The launch comes after research found that many drinkers feel pressured to order stout on St Patrick’s Day, even if they prefer cocktails. According to the study, 64% of drinkers have chosen a drink ...

Collective headcount across the “big six” holding companies fell by 1.6% in 2024, the first drop since the pandemic hit in ...

The tournament is split into four rounds that will take place over the months of March and April: Sixteen matchups, eight ...

Featuring three spots helmed by director Brady Corbet, whose film The Brutalist recently won several awards, including the Silver Lion at Cannes and several BAFTA, Golden Globe and Academy awards, the ...

Industry leaders from the 4As, MediaLink and Jodi AI tackled the big question at Campaign Convene. The future of marketing is ...

It’s an ongoing marketing campaign Sandy Hook Promise (SHP) cofounder Nicole Hockley and team have to keep reinventing year after year, but the KPIs remain the same and as critical as ever: Prevent ...

Women are increasingly using Reddit to share information about their health, according to a study published Friday afternoon.

Get Sh*t Done has proven that when people stop waiting for permission and start working together, real change happens.

Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with ...

Unilever has already made waves in the influencer space. In 2023, it partnered TikTok to launch dedicated content series and programme activations to be housed in a #CleanTok content hub, which was ...