India's largest edible oil company, is adopting a strategy similar to ITC's by leveraging its core business and extensive distribution network to drive growth in its high-margin FMCG portfolio after the Adani group exit,

Just as ITC used its strong cigarette business to expand into FMCG, AWL is set to use its dominant edible oil business as a foundation for FMCG growth.

It’s not just about perceived difficulty in raising money or reduce high debt levels. Analysts say the business does not sit well with the overall infrastructure piece of the conglomerate.

Adani Wilmar Ltd (AWL) is leveraging its dominant edible oil business to drive growth in its high-margin FMCG portfolio following the Adani Group's exit. With a 24% FMCG business growth in volume and a strong distribution network,

Wilmar to use its core edible oil business as a foundation for FMCG growth, to introduce more global FMCG brands into Indian market