Target is not welcome at the Twin Cities Pride Festival this year despite being a longtime sponsor, organizers say, because the company recently ended some of its DEI programs.

One of the country’s largest retailers said it will end the diversity, equity and inclusion goals it sets in three-year cycles and curtail racial equity initiatives.

Target is ending its DEI program this year, the latest corporation to step away from such policies in the face of scrutiny from conservative groups.

Chief Community Impact and Equity Officer Kiera Fernandez cited “the importance of staying in step with the evolving external landscape.”

In addition to other efforts, the retailer will end a program focused on carrying more products from Black- or minority-owned businesses.

The Associated Press reports companies have faced legal pressure to end DEI from conservative groups who were encouraged by the U.S. Supreme Court’s 2023 decision to outlaw affirmative action in college admissions.

DEI policies originated as a counterweight to discriminatory corporate practices. A number of prominent companies have scaled back or set aside the diversity, equity and inclusion initiatives that much of corporate America endorsed following the protests that accompanied the Minneapolis police killing of George Floyd,

Discount store chain Target says it's joining rival Walmart and a number of other prominent American brands in scaling back corporate diversity, equity and inclusion initiatives.