Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry ...

Johnny Depp Smiles on Red Carpet at London Premiere of “Modi”, the First Film He's Directed in Over 20 Years Copper now costs ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack the medium’s surprise resurgence.

The One Big Beautiful Bill Act, signed into law on July 4, delivers $66B in new agricultural investments over 10 years, ...

Abrams Books has reorganized its marketing department under new leadership, establishing separate adult and children's marketing teams while focusing on developing campaigns based on reader data.

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

Aside from being a popular form of entertainment, GIFs can be a powerful tool for B2B marketers. Learn when to use and NOT to use them in marketing.

Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

DAGMAR (defining advertising goals for measured advertising results) is a marketing method used to set a campaign's objectives and measure its success.