Campaigns with higher ad frequency see up to double the brand impact, underlining the importance of repeat exposure in CTV ad ...

Manny Maceda, George Yeo, Robert Rosenkranz and other global leaders join the invite-only event to discuss leadership amid ...

Deal hands control to multiples; open offer launched for 26% at Rs 388 per share, nearly 15% below VIP’s market price, with ...

Blending Japanese visual styles with short-form content, the campaign targets Gen Z audiences through a stylised narrative ...

At the Growth Summit in Kolkata, the minister shares updates on investments, job creation, digital infrastructure and policy ...

Google AI Overview is quietly breaking the link between search and clicks, disrupting the very foundation of digital ...

The UAE operations will offer a full suite of services including brand strategy, creative execution, PR, social media, ...

The deal brings brands like Nutella, Kinder, Tic Tac, Frosted Flakes, and Special K under one portfolio as Ferrero expands in ...

The sharpest fall was seen at the brand level, with only 14 brands advertising during the 2025 final, a drastic drop from 70 ...

After reaching Rs 10,000 crore in FY25, Marico sets a 2030 revenue target of Rs 20,000 crore, supported by growth in segments ...

With over 17 years of experience in public relations and influencer marketing, Setty takes on the marketing and ...

Karnataka High Court rules that criminal proceedings against HUL CEO Rohit Jawa cannot continue as the company itself is not ...