We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

Michaela Weber, interim GM EMEA at BigCommerce, looks at the ways retailers can tackle returns while still easing the path to purchase for consumers.

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs.

The retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its aesthetic shows products at their best.

Ecommerce trends, developments and statistics from the last quarter including Amazon’s record-setting results, summer sales and sustainability measures.

Arianne Parisi discusses the retailer’s partnership with search solution Algolia and its vision of customer-centric omnichannel commerce.

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

Avanade wanted to raise brand awareness in a competitive market. Working with agency Hear Near Next, the company created a global, multi-channel content and advertising campaign based around human ...

Econsultancy’s Future of Marketing report 2023 reveals the majority (76%) of marketers are optimistic about the future of the industry, with data a key focus, and AI on the agenda.

What’s in store for influencer marketing in 2023? Experts discuss the cost-of-living crisis, potential regulation, live shopping, and more.

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...