Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five key omnichannel sales strategies in concert, according to recent research from McKinsey.
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Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research from Sagefrog. The report was based on data from a survey ...
Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...
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Social Media Marketing - Which days and times for posting TikToks are most correlated with more views and likes? Do peak or ...
Editorial calendars are a marketing team's best friend... right? Wrong! Discover how this old-fashioned content schedule is holding back your company and what forward-thinking marketers can do instead ...