In relation to advertising, “gatekeeper media” delivers higher levels of trust compared to UGC sites and platforms.

The path from marketer to general management is one that is still rarely taken - but Kimberly-Clark’s John Starkey believes ...

Skoda is looking to tap into “how customers feel” to establish itself as a credible EV player, so when people are ready to ...

In a category that tends to focus on hydration, Ribena is instead highlighting its “unique” taste and positioning itself as a ...

While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...

The newly created role brings together Primark’s customer and digital teams, following increased emphasis on the retailer’s ...

With market share growth defined as the function’s “most important” job, could marketers be succumbing to short-termism and ...

Jaclyn Beavis is now marketing director for mobile and broadband business Sky Connectivity, while Steff Bryant is named ...

Emotion and vulnerability are celebrated in advertising, but often lacking in leadership. It’s a double standard marketers ...

For only the second time in almost a quarter of a century, Cancer Research UK is seeking a new headline partner for its Race ...

In the latest episode, Elf Beauty’s chief brand officer explains how a purpose-led marketing strategy and diverse leadership ...

Origin is opening access to advertisers interested in measuring deduplicated cross-media reach and frequency across linear TV ...