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People's Postcode Lottery releases TV-led festive iteration of …
Nov 1, 2024 · It will also feature in cinemas when Gladiator II opens in mid-November, and will run across paid social and direct marketing.. The out-of-home element of the campaign will run on major sites across the UK, including the Piccadilly Circus, The Cromination and Waterloo Domination sites.
Find Waldo in Etsy’s holiday campaign | Campaign US
Nov 1, 2024 · The marketers shot the work in Prague, also produced a spot in which Waldo says, “People love to find me, but me? I love finding the perfect gift,” before explaining what he likes to give to friends. Another commercial stars Etsy artist Alexis Anne Grant, an artist on Etsy, who paints a Christmas ornament with the face of a family’s dog, Hunter, after he dies as a way to memorialize him.
Coca-Cola unveils ‘Holidays are coming’ ad made by AI
Nov 14, 2024 · The Coca-Cola Company has reimagined its 1995 classic “Holidays are coming” with an AI-generated version. Promoting Coke Zero, the sugar-free variety of Coca-Cola, the 15-second clip is airing on TV today (14 November).
Lessons from 20 years of Dove’s Campaign for Real Beauty
Apr 9, 2024 · Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from speaking out on social issues, both out of fear of backlash and amid a broader disinterest among consumers for brands to weigh in.
Omnicom in talks to buy Interpublic – report | Campaign US
Dec 8, 2024 · Omnicom ís in talks to buy Interpublic and a deal could be announced as soon as this week, the Wall Street Journal has reported.. Campaign has contacted Omnicom and IPG for comment but did not immediately receive a response.
Watch: Ikea US highlights the joy of missing out | Campaign US
Jul 8, 2024 · Ikea U.S.’s latest campaign highlights the joy of missing out by inviting consumers to enjoy the comfort of home. The Complete Sleep campaign includes a 3D Times Square billboard and a video, both featuring key items that inspire relaxation at home.
Unilever announces result of global media review with six rivals ...
Sep 30, 2024 · Global review kicked off in January.. From Campaign US. Unilever has reappointed WPP’s Mindshare to its media account in the US and UK but has shaken up its agency arrangements in a number of other markets, including Canada and parts of …
The Entertainer Christmas ad showcases fickle nature of kids with …
Nov 15, 2024 · The Entertainer has released its 2024 Christmas campaign, which showcases the fickleness of children when it comes to toys. The 60-second ad, “Ray” by Adam & Eve/DDB, depicts a forgotten toy called Ray reminiscing on the good times with his owner as he sings a cover of Roxette’s power ballad It Must Have Been Love by British indie musician Baxter Dury.
Interpublic sells digital experiences agency Huge | Campaign US
Dec 6, 2024 · Interpublic Group has sold Huge, an experience design and technology agency, to private equity firm AEA Investors. The financial details of the deal were not disclosed.